Burberry Auturm Winter Campaign

As a Brit, Burberry is a label that I always look out for, and I love how Christopher Bailey has transformed it from the 'chav' brand image it obtained in the 90s to not only a modern heritage brand, but one that is coveted around the world. The transition has been cemented by the fact that Burberry has jumped feet first into the social media world, choosing to launch their Autumn Winter campaign via a dozen different social networking sites, complete with video, and a song composed by the hot young musician starring as model, Roo Panes. His co-star in the Burberry campaign, Gabriella Wilde, is one of Britain's most sought-after new actresses, who'll be playing Carrie in the remake of the classic film.

I love the fact that Burberry used London as the backdrop, and love the moody, love story feeling of the shots. In all honesty, I didn't even notice the clothes, or the models, I was just moved by the images (god that sounded so arty farty!).  The video is just a beautiful, but I'd happily live in a black and white world so maybe I'm biased!!  Christopher Bailey has again worked his genius!!